Dorling Kindersley (DK) commissioned Demap to produce a concept map for kids (ages 8-10) for a proposed online atlas. This map of South America was one of many maps designed to test for the appropriate levels of details, colour, typography and functionality. The information displayed on the map was extracted from DK’s Cartopia mapping system allowing Demap to generalise the detail to ensure it was suitable for kids of this age group. A vibrant colour palette was used throughout the map to appeal the junior level audience, and engage kids in an online environment.